Meet the small brands punching way above their weight class

Nguyen Coffee Supply and Sawyer have proved that size has no bearing on the impact a brand can have.

It’s hard to succeed in business—harder still with a workforce of less than 100 people. But the two honorees in the 2023 Brands That Matter Small Business category—Nguyen Coffee Supply and Sawyer—have managed to achieve scale and make impacts that far outstrip the size of their respective workforces.

At Nguyen Coffee Supply, the brand’s canned Vietnamese coffee has gotten nationwide Whole Foods distribution and built demand for robusta coffee. And Sawyer has taken its expertise in water filtration to help bring clean water to entire countries.

Read more about their efforts, written by David Salazar here.

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February 7, 2025

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The Sawyer Mini is super lightweight, fits in your pocket, and filters up to 100,000 gallons of water.

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Sawyer’s picaridin spray works up to 12 hours, and the company’s picaridin lotion is effective up to 14.

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The Sawyer Squeeze Water Filter earns our top pick for its unbeatable mix of weight, longevity and versatility.

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